Pixelworks Web Design and Graphic Design Agency
What we do.Services
Services
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Bespoke web design and graphic design services.

We provide a comprehensive range of creative services at affordable rates.

We are staunch believers in delivering quality, functionality and apt design in the solutions we provide. In undertaking projects for our clients, we like to consult with project managers and owners, hear their ideas, offer our input and advice and then generate the most suitable proposals. Using modern communication technologies and services, we are able to offer our services both nationally and internationally.

Website Design - Blogs
Impactful web design.
we build professionally designed and feature rich websites

Good web design is essential to the success of your business. Virtually every business, no matter how small, needs at least a bare-bones website. Customers and clients check you out on the Web, and they expect to find at least a description of who you are, what you do, and how they can contact you. Customers are researching their products and services on the Web, so why not give them the information they’re seeking?

A website gives you the luxury of explaining your offerings in detail and motivating customers to buy. It’s an inexpensive way to build a catalog or thorough online brochure, or to create a sense of credibility for your business or idea. We design and build websites suitable for any business or idea.

Websites that mean business.
We create websites with endless possibilities and advanced user query features for all types of businesses.

Our websites are feature rich, aesthetically pleasing, and very easy to manage. Most of our websites are built using the WordPress Content Management System (CMS). WordPress is without doubt the most popular, versatile, and well supported CMS on the internet today, and can be managed by site owners with our basic training (in person, or via Skype) that we include in your website package. WordPress also includes native app support for mobile and tablet devices for administration and content management. WordPress is in use by many corporate giants and operations such as CNN, Sony, Reuters, Forbes, The New York Times, TechCrunch, Best Buy, and many others. So rest assured that you your site will be rock solid and reliable.

We can build advanced business websites for sales and rentals of properties, vehicles, equipment, wedding hire etc.
Booking and appointments features for professional service providers.
Advanced user tools and filters to aid in product navigation and search.
Great looking forms for any purpose.

Custom built forms for user registrations, reviews, lead generation, quizzes, etc. Can  include advanced features such as conditional logic, payments, file uploads, calculations, and other advanced features and field types.

Great looking forms for any purpose.

Custom built forms for user registrations, reviews, lead generation, quizzes, etc. Can  include advanced features such as conditional logic, payments, file uploads, calculations, and other advanced features and field types.

E-commerce Website Design - Add to Cart
Monetise the web.
With industry leading scalable ecommerce solutions for any application.

If your business is serious about eCommerce success, we can help. We offer flexible, feature-rich solutions that address a wide range of business sizes, needs, and that provides rock solid reliability.

We build our eCommerce websites on Magento and WooCommerce, which are undoubtedly the most successful eCommerce platforms on the internet. These independent industry-leading platforms are completely scalable, easy to use, and are backed by extensive support networks. They offer professional features, flexibility and control over the look, content, and functionality of the online shop, whereby you can establish an ebusiness with convenient product and catalog browsing options, extended customer management, advanced analytics, reporting and marketing promotions tools, and a whole lot more.

We offer a complete design and development solution that won’t become your headache at any stage. As part of our offering, we consult intensively with our clients to determine the best solutions for their eCommerce needs, and also keep our clients updated with the progress of the website. Our clients are always welcome to make changes along the way with little or no fuss, and can rely on us to deliver an end result that far exceeds expectation. Our internal track record proves that our clients always get more than what they pay for in terms of our efforts and service.

Impactful UX design.

We craft beautiful shop pages and category templates that present your products in the best light.

Key features
Intuitive product search and filtering.

A variety of filters can be included on your e-commerce site, to assist your customers in easily finding what they are looking for. These include dropdown boxes, check boxes, radio buttons, sliders and range filters, images, colour swatches and others.

Filter types
Comparison and Wishlist tools.

Allow customers to add products to wish lists for later purchases. Enable the comparison of products using any related product data.

Key features
Custom checkout and cart pages.

A Checkout page that’ll fully cover order review, billing, shipping, and payments. Intuitive cart page with easy user management and information including item details, cross-sells, add/remove items and quantities.

Key features
User account features.

Customisable My Account pages and features for both new and registered users.

Key features
Deepen audience engagement.

Enhance your brand’s reliability by showing reviews with real user data that can include name, profile picture, ratings and relevant stats. Integrate reviews and star rating scales on the product’s single page and allow filtering by review scores.

Key features
Enrich your brand image.
Aptly designed, professional visual communications for digital and print applications.

Visual communications have always been extremely important in creating the right perception and image for your company or brand. In the contemporary setting, your brand image needs to be distinct and unique, and speak to it’s primary target audience in the right language. In providing design concepts to clients, many designers and agencies will often attempt to show off their artsy design skills at the expense of what’s best for the project. This can be seen on a daily basis, when we look at advertising and marketing that just doesn’t make sense or feel right. Our policy has always been to put the client first, and to stay on point. We don’t do fancy for the sake of fancy. We provide apt designs weather simple and elegant, or with extravagance and flair, whatever best suits the purpose of the project, and who it aims to attract.

When taking on a project, we always deliver to our clients, a result that meets or exceeds expectation and satisfaction. Sometimes this means redesigning and proofing until this is achieved …and we’re happy to oblige.

We use only the very best computer hardware and industry leading professional software in our production environment. This means that we are professional and efficient in our work, and compatible to work with all the leading service providers in the print and signage industry, as well as the leading creative agencies and publishers.

The graphic design process How we produce a professional graphic design product

We consult with you regarding your project, and derive an understanding about your company or brand. We will listen to your ideas, and then offer ours. Things like, your customers, markets, past efforts, scope of application, and your preferences for colour and symbology are generally discussed. From this we will determine a direction forward together and proceed to conceptualise a design.

Now that we understand things a bit better, we can get to work with implementing the concept digitally using either vector or raster graphics Don’t worry, we’ll explain this further on), or a mix of both, depending on the type of project being developed. We normally provide a couple of visual concepts to our clients in order to determine if we’re on the right track. Remember, it’s all about your company or brand, and who better to understand that than you. So, once we have presented our initial design drafts, we again consult to more accurately determine the direction to take, and decide on a particular concept, or redirection. This effectively narrows down the idea to a definitive route and destination in terms of concluding our designs to final proof, or coming up with completely new ones, effectively repeating this step.

From determining our design destination from the concept stage, we now press on with polishing up our preferred concept and readying it for final proof. This means that we will ensure everything falls within the guidelines of what was learned and determined from our initial presentation. Once our work meets our criteria and checklist, we will provide you with a 2nd proof. It will then be for you to advise of final amendments, or provide approval.

After you sign off on our 2nd proof, or we have applied any necessary amendments, your designs are put through their final stages. This essentially means a final cleanup and inspection of the artwork to ensure that it complies with industry standards for output and in the case of corporate identity, it must be suitable for broad spectrum application.

Correct output of your designs, is essential to ensure that you can use them in a variety of scenarios and applications, especially in terms of corporate identity. Many designs that are procured by a client, may need to be available for use in both print and digital media. This would mean providing the designs in both CMYK and RGB formats, and sometimes with the inclusion of spot colours. We will always ensure that the output formats meet the needs of application and provide multiple versions if need be.

Once we have everything ready, we will provide you with your artwork in all appropriate formats. In the case of corporate identity, we provide our clients with a multitude of formats including the open file in .ai (Adobe illustrator) format. Two versions of .pdf format files are also provided. One for general use in a compact file size, and one that complies to the PDFX standards for print industry application. Any colour swatches used are also specified along with the preferred colour management policies. If required, we will also provide you with the appropriate versions that are required for use in specialised print applications such as packaging or flexo-printed labels. All this is necessary in ensuring that artwork can be used in any scenario when needed, and that you essentially get what you paid for. Things like this pretty much separate the men from the boys in terms of providing professional graphic design services.

Get noticed.
Create a presence and be seen where it counts on the internet.

The difference between a website with practically no sales and visits, and a flourishing website that generates significant traffic and profit ultimately lies in promotion and marketing. In fact, many websites even get away with slow, unattractive, and unimpressive content simply due to their strong online visibility. Of course, they won’t be performing as well as they could.

Creating a website without marketing it, could be likened to making a fantastic movie that nobody knows about. Hollywood spends millions of dollars marketing big budget movies, simply to evoke interest and create awareness prior to release, and often compete for viewership with other movies that release in the same timeframe. On the internet competition is even tougher. There maybe literally millions of similar websites out there, and they are all competing for internet traffic. You may not aspire, or even want to reach everyone, but your website will definitely have a target audience, and you need to make some degree of effort to reach out to it. This is where internet marketing comes in, and we can help you. Our core focus is to formulate a strategy and then implement it through proven practical methods.

Strategy
Planning the best marketing and advertising approach for your operation.
Website Optimisation
Website analysis, optimisation, benchmarking, and overall design and performance improvement.
Internet Advertising
Creating effective and targeted campaigns on the most suitable platforms.
Blogs and Forums
Keeping your customers engaged through relevant and meaningful content.
Social Media
Creating CI themed profile pages and managing them effectively.
Analytics
Monitoring the effectiveness of your web presence through analytics and benchmarking tools.
Key FacetsOf Internet Marketing

This involves examining the structure of a website and ensuring that it is user friendly and aesthetic, as well as containing relevant and interesting content. Optimising the site involves ensuring that it conforms to Googles best practices for website search engine optimisation. The site is also tested for cross-browser compatibility to ensure that it looks good and functions properly when viewed on the most popular web browsers.

Search engine optimisation is practically the only way to really ensure organic increases in website page ranking. In other words, aspiring to get your site to display on the top of a search engine’s first page. This is no easy feat, and requires continuous effort. To achieve any degree of success in this, a thorough understanding is needed of how the search engines rank web pages, and how to game the system without getting your site blacklisted. Search engine operators are also continuously adjusting their algorithms in order to keep their search engines convenient to use and more importantly, producing relevant results.

Another aspect of this involves mobile device compatibility and ease of use. Many modern websites are designed to be responsive to mobile device screen resolutions, meaning that the content will scale according to the screen size, whilst maintaining readability. However, in graphics rich environments and with certain site layout methods and containers, this does not always work as desired. In either case, a well designed mobile version of a website will go a long way in ensuring that you captivate and retain mobile traffic.

This is an effective way of getting your website seen on the search engines and on other popular websites where advertising is displayed. There are two key types of online advertising:

1) Pay Per Click

This is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”

With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as “banner” ads, are shown on web sites or search engine results with related content that have agreed to show ads.

In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model, which provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs.

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.

2) Cost Per Impression

Along with cost per click and cost per order, is used to assess the cost effectiveness and profitability of online advertising. CPI is the closest online advertising strategy to those offered in other media such as television or print, which sell advertising based on estimated viewership or readership. CPI provides a comparable measure to contrast internet advertising with other media.

An impression is the display of an ad to a user while viewing a web page. A single web page may contain multiple ads. In such cases, a single pageview would result in one impression for each ad displayed. In order to count the impressions served as accurately as possible and prevent fraud, an ad server may exclude certain non-qualifying activities such as page-refreshes or other user actions from counting as impressions. When advertising rates are described as CPM or CPI, this is the amount paid for every thousand qualifying impressions served at cost.

Much care is needed when planning an online advertising campaign, as the wrong type of advertising, or choosing the wrong mediums can be costly and futile. For example, advertising web design services on a website that teaches people how to build their own websites, is definitely not reaching out to it’s target market, which is essentially servicing those who want a professionally built and stable platform for their business or project.

In our opinion, Google’s Adwords is the best place to start when it comes to internet advertising. Although Google offers many tools and resources for setting this up yourself, it is always better, and more cost-effective in the long term, to outsource these tasks to specialists. We understand how to get the absolute most out of a Google Adwords budget, and can design appealing and relevant display ads for use on Google’s advertising network. We can also help you discover the best and most suitable advertising opportunities on the web, and help you plan your budget effectively.

Social media has become an important facet for creating awareness about your website, and can be an extremely effective medium for driving traffic to a website when correctly set up and used. Many companies pay for exposure on social media platforms, although this is usually extremely costly, and in most case, short lived in terms of interaction and engagement with the communities within the social sphere.

Setting up your website with social media integration is probably the most effective tool for allowing your website traffic to create awareness regarding your website, products and services, and interesting content. This achieved by placing social media links that visitors can click on to send Tweets, likes, +1 votes, and other such mentions to their profiles, where friends can see them and respond. In our view, the social sphere is the probably the best medium for consistently creating awareness about your website and related content. In this regard, we encourage site owners to ensure their website is optimised for convenient and effective usage of social sharing tools by site visitors. In designing and setting up our websites, we always pay careful attention to this aspect.

We can also assist clients in setting up their own pages on social media platforms, whereby we design brand matching graphics and user icons etc. to enhance the user profile. We can then assist by either instructing clients to effectively use the platform, or if required, we can manage it on their behalf. Social media campaigns can also be used from time to time to create a buzz regarding product launches, sales, events, or other important and interesting happenings in the life of a company or organisation. Speak to us about your ideas, or ask us for our suggestions. We can help.

Blogging is a great way of informing your visitors of the things that are happening in your company, and of offering your views on a wide variety of relevant topics. By creating interesting and informative articles, you can keep visitors returning to your website. Therein lies the opportunity to create fans and followers.

There are many popular blogs on the internet that people turn to for neutral opinions and reviews. Depending on the type of website that you have, there are many opportunities to be had in gaining exposure on the popular blogs. This can be done by encouraging the site owners or contributors to review your products or services, or by approaching them to do a feature on your event or promotion. Many companies even send their latest products to be reviewed by popular blogs with the premise that they can keep the items. This is even done sometimes prior to an official launch when companies want to get a heads up regarding reception and interest. Such moves can allow for companies to readjust marketing strategies according to market perceptions.

Google Analytics is without doubt the most comprehensive set of tools anywhere around, to measure traffic flows, visitor behaviour patterns and engagement levels, and literally everything to do with the way the internet community interacts with your website. The toolset now even includes a live view feature where you can actually see the activity and demographics of your site visitors. Google analytics is essentially the site owners and administrators wet dream. It is really quite simple to use, although it can take some time to learn how to effectively use and interpret the data. All of our websites are integrated with Google Analytics scripts that allow Google to record your website’s activity.

Effectively interpreting Google Analytics data can also allow for site adjustment and improvement upon noticing certain behavioural patterns of visitors. For example, a high bounce rate (where visitors don’t go past the first page of your website) from mobile visitors might suggest that your content is inconvenient or ugly to view on smaller screen sizes. This could allow the site owner to recognise a need for developing a mobile version of the website.

Don’t miss out on getting to grips with this amazing free utility.

A good basic strategy would involve looking at the purpose and primary target audience of the website, and then determining the best way in which to reach out to that particular traffic. This would typically involve quite a bit of research, and competitor comparisons and benchmarking. Online surveys can also be conducted in order to gauge current or potential interest in what the website is offering, and how successful it is in communicating with it’s visitors. Once all this is ascertained, a strategy can be planned and implemented in order to increase website traffic, and in the case of eCommerce and business websites, increase conversions (sales).

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.

Antoine de Saint-Exupery | Writer, Poet, and Pioneering Aviator

Hire us for your project.
We are a premium graphic and web design agency offering professional, value for money services.

We can help you realise your project to it’s potential no matter how big or small, and with no headaches. We’ll take care of your project needs independently, or through step-by-step interaction with you. When you work with us, it’s all about you.

Enquire.

Please provide as much information as possible in order for us to more accurately provide you with your quotation.

How would you prefer to be contacted regarding this quotation request?
Which services do you require?
What type of entity is this project required for?
By when does this project need to be completed?
Does this website require e-commerce features?
Will this be a new website or a redesign?
Do you have an existing web domain?
Please indicate your preferred domain names
How many pages do you think your website would require?
How did you find us?
Enquire.

Please provide as much information as possible in order for us to more accurately provide you with your quotation.

How would you prefer to be contacted regarding this quotation request?
Which services do you require?
What type of entity is this project required for?
By when does this project need to be completed?
Does this website require e-commerce features?
Will this be a new website or a redesign?
Do you have an existing web domain?
Please indicate your preferred domain names
How many pages do you think your website would require?
How did you find us?